What the First Day of School Reminds Us About People and Storytelling
Today was the first day of 5th and 3rd grade for my two! And while I’m having all the usual HOW DID WE GET HERE SO…
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Research-backed perspectives that go beyond the data to uncover the stories driving human behavior.
The Hidden AI Gap Holding Women Back
The AI conversation often focuses on who is using the tools. But recent research conducted by Wired Research on behalf of Lean In highlights…
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Connection Doesn’t Always Equal Closeness
February is often framed as the month of connection. There’s Valentine’s Day and Galentine’s Day. Both come with some pretty big gestures and even…
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From Crossover to Cultural Mainstream
What was once called a ‘crossover moment’ is now the cultural mainstream. Twenty-five years ago, Ricky Martin’s “Livin’ la Vida Loca” exploded onto the…
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The Story Behind Treatonomics
We’ve been tracking the rise of “treatonomics” for a while now at Wired Research. I’m sure most have already heard of this idea that…
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AI Is Only As Smart As the Insights You Feed It
I just wrapped up a call with a client. We chatted about how the client’s brand is using AI, a conversation I seem to be…
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In the Age of Brainrot, Research Wins
After reminiscing on the evolution of research-driven storytelling last week, I got to thinking about why such narratives packed with meaningful insights should have…
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The Evolution of Research-Driven Storytelling
I recently caught up with a client of mine that I worked with in the very early days of my insights career. We reminisced…
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Want to Show Employees You Care? Start by Asking
In the dynamic landscape of modern business, where competition is fierce and talent retention is a key concern, understanding what employees want has become…
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