About Us

Meet the Founder

Danielle Sherman

Danielle Sherman is the Founder and CEO of Wired Research. Throughout her career, Danielle has partnered with some of the world’s most recognized brands, agencies, and organizations to design research that doesn’t just measure opinions but reveals the motivations and behaviors that shape decision-making. Her work turns data into compelling narratives that help organizations understand their audiences and communicate with greater authority.

Before launching Wired Research, Danielle spent more than 15 years building and leading a Communications Research practice at one of the nation’s premier market research and strategic consulting firms. During that time, she collaborated with leading PR professionals and brand marketers on hundreds of custom research initiatives that became the foundation for successful marketing, communications, and executive thought leadership campaigns.

Today, Danielle remains personally involved in every client engagement, partnering closely with organizations from initial strategy through final storytelling to ensure every study delivers insights that are as meaningful as they are actionable.

A native New Yorker now happily rooted in suburban New Jersey, Danielle lives with her husband, Todd, and their two children, Evan and Maddy. Outside of work, you’ll usually find her on a Peloton, experimenting in the kitchen, brainstorming her next big research idea, or searching for cocktail recipes.